Effective: February 1, 2020
Last updated: December 1, 2020
This Privacy Policy (this “Policy”) describes how Acrisure, LLC and our affiliates, including the Acrisure Agency Partner(s) with whom you are doing business (collectively, “Acrisure,” “we,” “us” or “our”), collect, use, share, and safeguard personal information of consumers. This Policy also tells you about your rights and choices with respect to your personal information as a consumer, and how you can reach us to get answers to your questions. You can jump to particular topics by going to the headings below.
The following table provides examples of the types of information that we may collect from you and how we may use that information.
Context | Types of Information | Primary Purpose for Collection and Use of Information |
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Account Registration | We may collect your name and contact information if you create an account to manage your policy. We may also collect information relating to the actions that you perform while logged into your account. | We have a legitimate interest in providing account related functionalities to our users. Accounts can be used for easy checkout, policy administration, and to save your preferences and transaction history. |
Consumer Information | We may collect your name, phone number, postal address, email address, driver’s license number, date of birth, Social Security Number, marital status, family member information, payment information, healthcare information, policy information (e.g., policy number, policy type, coverage(s) and limit(s)) and underwriting, exposure or claims-related data. | We have a legitimate interest in collecting this information from consumers in order to accurately provide them with insurance products and services and to communicate with them concerning normal business administration such as policy servicing and billing. |
Cookies and First-Party Tracking | We may use cookies and clear GIFs. “Cookies” are small pieces of information that a website sends to a computer’s hard drive while a website is viewed, and clear GIFs are a type of picture file that can be used to store or send data. | We have a legitimate interest in making our websites operate efficiently. |
Cookies and Third-Party Tracking | We may participate in behavior-based advertising, which means that a third party uses technology (e.g., a cookie) to collect information about your use of our websites so that they can provide advertising about products and services tailored to your interests on our websites, or on other websites | We have a legitimate interest in engaging in behavior-based advertising and capturing websites’ analytics. |
Distance Information | When you use one of our apps we may collect your location from the GPS, Wi-Fi, and/or cellular technology in your device to determine your location and your distance from one of our locations. | We have a legitimate interest in understanding our users and providing tailored services. In some contexts our use is also based upon your consent to provide us with geo-location information. |
Email Interconnectivity | f you receive email from us, we may use certain tools to capture data related to when you open our message, click on any links or banners it contains and make purchases. | We have a legitimate interest in understanding how you interact with our communications to you. |
Feedback/Support | IIf you provide us feedback or contact us for support, we will collect your name and email address or postal address, as well as any other content that you send to us, in order to reply. |
We have a legitimate interest in receiving, and acting upon, your feedback or requests for support. . |
Joint Ventures | We may collect Consumer Information (described above) and other relevant or related information from parties with whom we have a joint venture(s) in order to deliver you products or services that may be applicable or of interest to you. | We have a legitimate interest in providing consumers with products or services that they are seeking to purchase or may have an interest in purchasing |
Mailing List | When you sign up for one of our mailing lists we collect your email address or postal address. | We share information about our products and services with individuals that consent to receive such information. We also have a legitimate interest in sharing information about our products or services. |
Mobile Devices | We may collect information from your mobile device such as unique identifying information broadcast from your device when visiting our websites or when visiting one of our locations. | We have a legitimate interest in identifying unique visitors, and in understanding how users interact with us on their mobile devices. |
Surveys | When you participate in a survey, we collect information that you provide through the survey. If the survey is provided by a third party service provider, the third party’s privacy policy applies to the collection, use, and disclosure of your information. | We have a legitimate interest in understanding your opinions, and collecting information relevant to our organization. |
Sweepstakes or Contests | When you participate in a sweepstakes or contest we collect information about you, including contact information, to notify you if you are selected. | We have a legitimate interest in operating the sweepstakes. In some contexts we are also required by law to collect information about those that enter into our sweepstakes, and we have a legitimate interest in complying with those laws |
Website Interactions | We may use technology to monitor how you interact with our websites. This may include which links you click on, or information that you type into our online forms. This may also include information about your device or browser. | We have a legitimate interest in understanding how you interact with our websites to better improve them, and to understand your preferences and interests in order to select offerings that you might find most useful. We also have a legitimate interest in detecting and preventing fraud. |
Web Logs | We may collect information, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to a computer when the Internet is used), domain name, click activity, referring website(s), and/or a date/time stamp for visitors. | We have a legitimate interest in monitoring our networks and the visitors to our websites. Among other things, it helps us understand which of our services is the most popular. |
In addition to the information that we may collect from you directly, we may also receive information about you from other sources, including third parties, business partners, our affiliates, or publicly available sources.
In addition to the purposes and uses described above, we may use information in the following ways (among others):
Although the sections above describe our primary purpose in collecting your information, in many situations we have more than one purpose. For example, if you purchase an insurance policy through us, we may collect your information to provide our brokerage services to you, but we may also collect your information as we have a legitimate interest in maintaining your information after your transaction is complete so that we can quickly and easily respond to any questions about your policy. As a result, our collection and processing of your information is based on different contexts, our need to perform a contract, our obligations under law, and/or our legitimate interest in conducting our business.
In addition to the specific situations discussed elsewhere in this Policy, we may disclose information in the following situations:
You may be able to make the following choices regarding your personal information:
To submit a request to access, or delete your personal information, please contact us by one of the methods listed below under “Contact Information.” Please note that we must be able to verify your identity to make sure you are the person about whom we have collected personal information or an authorized representative. Depending on the type of request, we may conduct the verification process by email or phone using information that matches our records. The information you must provide as part of the verification process may include: name, contact information (such as email address or phone number), relationship with us, and residency. We may also ask for additional information as needed based on your relationship with us. You may also designate an authorized agent to submit a request on your behalf to access or delete your personal information. To do so, you must (1) provide that authorized agent written and signed permission to submit such request, and (2) verify your own identity directly with us. Please note, we may deny a request from an authorized agent that does not submit proof that they have been authorized to submit such request.
In some cases we may limit or deny your requests to access, or delete your information. This may occur because the law permits or requires us to do so, or if we are unable to adequately verify your identity. Please note, if you elect to exercise one of your choices listed above, you will not receive discriminatory treatment by us for exercising your privacy rights that are conferred upon you by law.
No method of transmission over the Internet, or method of electronic storage, is fully secure. While we use reasonable efforts to protect your personal information from unauthorized access, use, or disclosure, we cannot guarantee the security of your personal information. In the event that we are required by law to inform you of a breach to your personal information we may notify you electronically, in writing, or by telephone, if permitted to do so by law.
Some of our websites may permit you to create an account. When you do you will be prompted to create a password. You are responsible for maintaining the confidentiality of your password, and you are responsible for any access to or use of your account by someone else that has obtained your password, whether or not such access or use has been authorized by you. You should notify us of any unauthorized use of your password or account by using one of the methods listed below under “Contact Information.”
The following additional information relates to our privacy practices:
If you have any questions, comments, or complaints concerning our privacy practices, or, where required by law, if you would like to submit a request based on a right listed in this Policy, please contact us at the appropriate address below. We will attempt to respond to your requests and to provide you with additional privacy-related information.
Acrisure, LLC
100 Ottawa Avenue SW
Grand Rapids, MI 49503
Attn: Acrisure Privacy Office
acrisureprivacyoffice@acrisure.com
877-504-9487
https://acrisure.com/privacy-policy/privacy-requests/
California Civil Code Sections 1798.115(c), 1798.130(a)(5)(c), 1798.130(c), and 1798.140 indicate that organizations should disclose whether the following categories of personal information are collected, transferred for “valuable consideration,” or transferred for an organization’s “business purpose” (as those terms are defined under California law). The table below indicates the categories of personal information we collect and transfer in a variety of contexts. Please note that because this list is comprehensive, it may refer to types of information that we collect and share about people other than yourself. For example, while we transfer credit card or debit card numbers for our business purpose in order to process payments for orders placed with us, we do not collect or transfer credit card or debit card numbers of individuals that submit questions through our websites’ “contact us” page.
Categories of Personal Information We Collect | To Whom We Disclose Personal Information for a Business Purpose |
Identifiers – this may include real name, alias, postal address, unique personal identifier, online identifier, email address, account name, social security number, driver’s license number, or other similar identifiers. |
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Additional categories of personal information described in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) – this may include signature, physical characteristics or description, state identification card number, insurance policy number, education, bank account number, credit card number, debit card number, and other financial information, medical information, and health insurance information. |
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Characteristics of protected classifications – this may include age, sex, race, ethnicity, physical or mental handicap, etc. |
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Commercial information – this may include information about products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. |
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Internet or other electronic network activity information – this may include browsing history, search history, and information regarding an individual’s interaction with an internet website, application, or advertisement. |
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Geolocation data |
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Audio, electronic, visual, thermal, olfactory, or similar information |
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Professional or employment-related information |
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Non-public education information (as defined in the Family Educational Rights and Privacy Act) |
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Inferences drawn from any of the information listed above |
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